Beverage cans are valued for their convenience and portability. Lightweight and durable, they chill faster and are an ideal fit for active lifestyles – hiking, camping, and other outdoor adventures – without the risk of accidental breakage. Cans are also perfect for use in outdoor venues – from stadiums, to concerts, to sporting events – where glass bottles are not permitted, allowing customers to enjoy their favorite beer whenever and wherever they want.
Taste and personality are critical for craft brew brands, making the protection of those attributes essential. Metal offers a powerful barrier against light and oxygen, two key enemies of craft brews and many other beverages as they can have an adverse effect on flavor and freshness. Beverage cans also help enhance craft beer brands on the shelf. The larger surface area of cans, for example, offers more space to promote your brand with eye-catching graphics, attracting consumer attention in the store.
Beverage cans don’t just look good; they’re something consumers can feel good about buying. Metal packaging is 100% and infinitely recyclable, meaning it can be recycled again and again without loss of performance or integrity. In fact, the can that is recycled today can be back on shelves in as little as 60 days.
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